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The data thus may be divided into "pre-entry" and "post-entry" periods, and it is possible to explore the e?
tability of the post-entry market.
uences the entry decision only if there is some link between pre-entry advertising and the entrant's post-entry expected pro??
ect, so that some consumers favor the incumbent in the post-entry period when the incumbent advertises heavily in the pre-entry period.
Finally, in the third (post-entry) stage, active ??
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